DIGITAL MARKETING STRATEGY
Let us help you navigate the seas of digital media with a strategy.
Today, we live a good portion of our day consuming digital media such as Facebook, Instagram, and Twitter. These are all great channels of information that you can use to reach your clients. In order to navigate this vast sea of information, you need a strategy. That’s where we come in. We help you put together a comprehensive plan of action, a document. It defines how to interconnect all your marketing channels to work in a perfect synergy, maximizing your efforts and thereby increasing your profits.
Digital Media Services
Properly understand your web data to leverage it for your business.
Create compelling email campaigns to reach the broadest audience.
Harness the power of social media to effectively communicate your message.
Let us help you navigate the world of paid advertising.
Optimize your content to maximize your exposure.
Your collateral materials, video and animations, print, ads, banners, brochures, presentations.
Web analytics are one of the most effective tools in internet marketing. By analyzing web analytics data, marketers can gain insight to not only how much traffic is coming to their sites, but how that traffic is getting there, and what users are doing. By understanding browsing patterns, page viewing times and which pages are more effectively leading to sales, the right decisions can be made that will help marketers streamline and improve their marketing efforts and their websites.
There are many different tools available for this purpose, such as Google Adwords, Facebook Analytics and Bing Analytics.
Reaching your goals starts with properly tracking them.
What is a Bounce Rate in Web Analytics?
What’s the first thing that comes to mind when you hear the word ‘bounce’? Maybe you think about a ball bouncing, which may sound fun. But what is a bounce rate in web analytics? A bounce rate is when a potential customer visits your website and leaves right away.
Get more information here: Bounce Rate In Web Analytics
From 2015-2016, there’s been a 50% growth in Facebook advertising.
Social Media is a great tool that can be used to directly connect you to your customers, tapping you into a two way conversation that can bring you closer to your audience.
We help you tailor your message and identify the channels where this message can best be deployed. Build a personal relationship with your audience and increase the level of trust with your brand; Social media can bring you closer to your customers in a way that no other media can.
Social Media Management
Blog Posts Per Week
Set Up & Customization Social Media Accounts
4 Reasons Your Brand Is Behind on Mobile:
While many digital marketers fully realize the unlimited opportunities of going mobile, there are still people from small businesses to enterprises who perceive mobile, only as a channel. Maybe they have failed to understand the importance of mobile apps to build meaningful relationships with customers, collect information with consumers, and even maximize return on investment (ROI).
4 Reasons Your Brand Is Behind On Mobile
It’s Good To Be Funny On Social Media
Milton Berle nailed it when he said; “Laughter is an instant vacation.” Indeed, no matter how heavy the storm in your life gets, a good laugh can take away all the stress that you’re feeling. Laughter is a form of communication that bridges the gap between cultures, ages, languages and demographics. No wonder why memes and funny hashtags became so trendy instantly.
Be Funny On Social Media
Search Engine Optimization when done right, can have a great impact in the ability of your customers to find you. With the proper research and implementation, SEO can become a great ally for your business, connecting you with consumers looking for your services and products. This is why its very important to carefully tailor your content with the proper format and structure that facilitates how search engines rank you.
Our Search Engine Optimization Audits identify opportunities and issues; we examine technical, on-page and off-page elements and your competition, delivering SEO services for your online success.
Mobile and Voice are the Future of SEO
Being found on the internet is not a new phenomenon for inbound marketing experts. As a matter of fact, being searchable is one of the main principles of inbound marketing. Today, inbound marketing continues to evolve as customers begin to change their daily habits and new technology is being introduced.
Mobile & Voice Are The Future Of SEO
The Importance of Local SEO
When planning to attend a party and you need to buy an outfit, or when your gadget glitches and you need a local shop to repair it, or let’s say you’re about to have a birthday party and are looking for the best cake in town. What do you usually do? Where do you turn to? Of course you turn to your reliable mobile device. But more importantly, you turn to your local search engine.
An email marketing plan can often seem like a difficult, time consuming step to set up, but when done correctly, it can become a powerful medium to connect and inform your audience.
Before you start designing, writing, and sending campaigns, you should define your audience. Once you get a grasp on the people who will be reading your emails, it will be much easier to decide what to say to them.
Workflows and Lead Generation
How to Build Your Email Subscriber List
Just because the spam filters came into the scene, it doesn’t mean that email marketing is totally over. Spam filters are meant to keep unwanted mails away from your inbox. If you build an email subscriber list with people who are interested in receiving your emails, then you don’t have to be afraid of spam filters.
How To Build Your Email
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC, which we’ll talk about below).
With text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, you have plenty of ways to reach your target customer with AdWords.
PPC Management (Google, Google, Facebook, LinkedIn & Twitter) Including Re-Marketing
To reach your clients successfully you must learn to use every tool in the toolbox.
We support our clients with video production, post-production, graphic design, interactive development, and meeting & event support services. Whether you need on-location video production, in-studio production, post-production, 3D animation, or audio recording, let Multi Media be your go-to source.