Transforming MBO's Brand, Content & Lead Strategy

How MBO America transformed its brand presence, boosted engagement, and generated leads through strategic content, video, and digital marketing.

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Objective

MBO America, established in 1984, is the North American division of Maschinenbau Binder Oppenweiler (MBO), a German manufacturer of high-performance folding and post-press finishing solutions.

MBO America provides innovative finishing equipment for pharmaceutical, commercial, and packaging print operations.

 

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The Challenge:

Before enhancing its marketing strategy with professional support, MBO America faced several key challenges in brand positioning and audience engagement:

  • Underutilized Social Media Channels:

    Their presence on platforms like LinkedIn and X (Twitter) lacked consistency and strategic direction.

  • Outdated Website Platform:

    The company’s website was built on an outdated platform, making it difficult to manage and optimize for modern digital marketing.

  • Lack of Customer Storytelling Content:

    MBO had many successful installations and loyal clients, but those stories were not being effectively leveraged for marketing.

  • Minimal Use of Video for Product Education and Promotion:

    No centralized strategy existed to use video as a tool to build credibility and highlight real-world applications.

Solutions

Through a combination of strategic content creation, video production, and digital marketing, we helped elevate Komori America’s brand, improve engagement, and solidify their position as an industry leader.

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Social Media & Content Strategy

- Rolled out a structured content calendar and increased posting cadence across LinkedIn and X.

- Created tailored messaging to promote MBO’s strengths in postpress automation, especially for pharmaceutical and roll-fed solutions.

- Shared industry news, product spotlights, and behind-the-scenes company updates to grow engagement.

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Video Production & Customer Testimonials

- Produced customer testimonial videos, including full-length and short-form versions, showcasing satisfied clients such as Wallace Graphics.

- Created 360° product demonstration videos to show MBO equipment in action—offering viewers a dynamic look at speed, accuracy, and functionality.

- Developed joint videos with industry partners (e.g., HP) to emphasize collaboration and workflow integration.

 
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Strategic Brand Positioning

- Helped position MBO as a modern, innovative leader by showing how its equipment addresses key industry challenges like makeready time, automation, and production throughput.

- Created content around tradeshows, demos, and events to increase reach and visibility.

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Event & Campaign Support

- Supported MBO America’s participation at drupa 2024 and other events with live coverage, recap posts, and visual content.

- Promoted MBO’s Pharma Open House and industry-specific innovations with targeted social content and event invitations.

Results & Metrics

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Video Reach & Engagement

High engagement on testimonial and 360° equipment videos, with increased traffic to YouTube and website landing pages.

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Increased Social Media Presence

Dramatic rise in impressions, post interactions, and follower growth on LinkedIn.

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Improved Customer Perception

Client testimonials positioned MBO as a trusted and cutting-edge solutions provider.

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Campaign Success

Greater engagement during events like drupa and Open House showcases, improving awareness and lead quality.

MBO America continues to expand its digital footprint, engage key audiences, and solidify its reputation as a leader in postpress innovation.

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