Transforming Komori's Marketing & Brand Strategy
Committed to transforming how your business attracts, engages, and delights customers through inbound marketing.
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Objective
Komori, a leader in advanced printing solutions, needed to enhance its marketing and brand positioning to better connect with commercial and packaging printers across North America.
With a focus on optimizing efficiency, quality, and profitability, Komori needed a strategic approach to highlight its state-of-the-art printing technology.
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The Challenge:
Before engaging with Deographic and Visual Agile Media, Komori America faced several key challenges in its marketing and brand positioning:
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Customer Engagement:
Komori needed better ways to educate customers on their advanced technologies, automation features, and new product offerings.
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Outdated Website Platform:
The company’s website was built on an outdated platform, making it difficult to manage and optimize for modern digital marketing.
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Limited Digital Presence:
Komori had a strong reputation in the industry but relied heavily on traditional marketing and trade shows, with limited focus on digital engagement.
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Lack of Consistent Content:
Social media, video marketing, and digital campaigns were not being fully utilized to showcase their innovation, customer success stories, and product advancements.
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Brand Awareness in Packaging:
Komori was traditionally recognized for its offset printing technology but needed to reposition itself as a leader in packaging and digital printing solutions to reach new customers.
Strategy
Through a combination of strategic content creation, video production, and digital marketing, we helped elevate Komori America’s brand, improve engagement, and solidify their position as an industry leader.

Social Media Presence & Digital Content Strategy
- Enhanced digital presence with a social media plan, engaging content, and targeted campaigns for industry events, strengthening their LinkedIn presence among print manufacturing decision-makers.
- Produced compelling client testimonials, highlighting real-world success stories that reinforced credibility and industry impact.
- Multi-part video campaign for the J-Throne 29 showcasing its market strategy and innovations.

Strengthening Komori’s Position in Packaging

Customer Success Story:
Nosco & Komori – A Rapid Response Partnership
- Showcased Komori’s reliability and responsiveness through a testimonial video and campaign highlighting how they helped Nosco replace a press in just 60 days despite industry-wide delays.
- A targeted ad campaign, social media content, and a gated landing page reinforced Komori’s reputation as a trusted partner while generating engagement and capturing leads from new prospects.

Digital Transformation & Website Migration
- Migrated Komori America’s website to HubSpot, streamlining content management and enhancing the user experience.
- The new platform improved SEO, boosting traffic and engagement, while HubSpot’s CMS simplified updates, provided better analytics, and strengthened lead generation.
Results

Expanded its Digital presence

Produced High-Quality Video Content

Strengthened Brand Positioning

Launched Strategic Marketing Campaigns
Final Thoughts: The Future of Komori America’s Marketing
Through consistent storytelling, video content, and digital strategy, Komori America has transformed its marketing approach, creating a stronger, more engaging brand presence. Our collaboration continues to drive growth, awareness, and customer success.

We started working with Fabrizio and his video team a couple years ago. Could not be happier. Smart guy. Good artistic feel. Great editors. Very timely. I would recommend to anyone.

Lance Martin
Komori America
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