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Transforming Komori's  Marketing & Brand Strategy

Committed to transforming how your business attracts, engages, and delights customers through inbound marketing.

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Objective

Komori, a leader in advanced printing solutions, needed to enhance its marketing and brand positioning to better connect with commercial and packaging printers across North America.

With a focus on optimizing efficiency, quality, and profitability, Komori needed a strategic approach to highlight its state-of-the-art printing technology.

Komori (1)
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Latest Launch

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Latest Launch

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The Challenge:

Before engaging with Deographic and Visual Agile Media, Komori America faced several key challenges in its marketing and brand positioning:

  • Customer Engagement:

    Komori needed better ways to educate customers on their advanced technologies, automation features, and new product offerings.

  • Outdated Website Platform:

    The company’s website was built on an outdated platform, making it difficult to manage and optimize for modern digital marketing.

  • Limited Digital Presence:

    Komori had a strong reputation in the industry but relied heavily on traditional marketing and trade shows, with limited focus on digital engagement.

  • Lack of Consistent Content:

    Social media, video marketing, and digital campaigns were not being fully utilized to showcase their innovation, customer success stories, and product advancements.

  • Brand Awareness in Packaging:

    Komori was traditionally recognized for its offset printing technology but needed to reposition itself as a leader in packaging and digital printing solutions to reach new customers.

Strategy

Through a combination of strategic content creation, video production, and digital marketing, we helped elevate Komori America’s brand, improve engagement, and solidify their position as an industry leader.

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Social Media Presence & Digital Content Strategy

- Enhanced digital presence with a social media plan, engaging content, and targeted campaigns for industry events, strengthening their LinkedIn presence among print manufacturing decision-makers.

- Produced compelling client testimonials, highlighting real-world success stories that reinforced credibility and industry impact.

- Multi-part video campaign for the J-Throne 29 showcasing its market strategy and innovations.

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Strengthening Komori’s Position in Packaging
- Strengthened Komori’s positioning in the packaging industry through targeted LinkedIn and X campaigns, emphasizing their GLX series and packaging innovations to shift market perception beyond commercial printing.
 
- By creating engaging social media content, YouTube descriptions, and ad copy, we increased awareness of Komori as a packaging leader.
 
- Our trade show promotions for events like Drupa 2024 and Polish Packaging Day 2024 reinforced Komori’s reputation as an industry innovator on a global scale.
 
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Customer Success Story:
Nosco & Komori – A Rapid Response Partnership

- Showcased Komori’s reliability and responsiveness through a testimonial video and campaign highlighting how they helped Nosco replace a press in just 60 days despite industry-wide delays.

- A targeted ad campaign, social media content, and a gated landing page reinforced Komori’s reputation as a trusted partner while generating engagement and capturing leads from new prospects.

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Digital Transformation & Website Migration

- Migrated Komori America’s website to HubSpot, streamlining content management and enhancing the user experience.

- The new platform improved SEO, boosting traffic and engagement, while HubSpot’s CMS simplified updates, provided better analytics, and strengthened lead generation.

Results

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Expanded its Digital presence
Engaging more effectively with customers across LinkedIn, YouTube, and industry events.
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Produced High-Quality Video Content
This showcases its expertise, educates customers, and promotes key innovations.
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Strengthened Brand Positioning
Helped align Komori with the needs of modern print business.
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Launched Strategic Marketing Campaigns
Helped drive awareness, leads, and customer engagement.

Final Thoughts: The Future of Komori America’s Marketing

Through consistent storytelling, video content, and digital strategy, Komori America has transformed its marketing approach, creating a stronger, more engaging brand presence. Our collaboration continues to drive growth, awareness, and customer success.

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We started working with Fabrizio and his video team a couple years ago. Could not be happier. Smart guy. Good artistic feel. Great editors. Very timely. I would recommend to anyone.

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Lance Martin
Komori America

Ready to attract, engage, and grow your business?

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