Connect with your audience.
Multimedia - Video - Social Media
Why social media and video?
By 2017, video content will represent 74% of all internet traffic.
76.5% of marketers and small business owners who have used video marketing say it had a direct impact on their business.
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Video
Video is one of the most effective tools to get your message across in a world saturated with information.
These trends provide an opportunity for your business.
Producing the right type of video for the right platform can give you an advantage over your competitors and allow your business to stand out in a crowded market.
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– Corporate videos (30 – 60 seconds)
– Social Media video segments.
– Cinematic corporate videos
– Video profiles
– Video Testimonials
Why motion graphics?
As video becomes more prevalent in online content, motion graphics has also become popular.
With animation viewers retaining 58% more information than viewing just images with black and white text, according to threemotion.co.uk.
There are many benefits to using motion graphics to communicate your message:
Increase accessibility
In a world cluttered with information, motion graphics provides an immediate, visually engaging way, to communicate with your audience.
An effective Content Marketing Tool
Motion graphics are a great way to distill information and the fastest most immediate way to communicate. By turning complex ideas into easily understandable graphics, you can increase viewers’ attention and comprehension ultimately translating into higher sales.
Boost a brands’ image
Video and motion graphics engages your audience and brings them closer to your brand. Engaging graphics in the right video can create an emotional connection that no other form of media can achieve.
Today, 62% of all Google searches result in featured videos.
360 Video
There is no better way to bring a location to a viewer than a 360 video. Today industries like real-estate and tourism are using this technology to show locations like never before.
What is 360 video?
This technology requires multiple cameras, all filming simultaneously, to work. Those cameras must be preconfigured with settings that are identical so that panoramic stitching is possible when all the footage is downloaded later. Once all of those frames are compiled, a 360 video can be created.
Also called “IMMERSIVE VIDEO”–Technology.
3D Logo Animation
Branding your logo with a 3D animation is a key step in bringing your company into the multimedia age. A logo animation can communicate your message, company aesthetic and give an intangible feeling of what your company is about. Once you’ve branded your logo with an animation it can then be leveraged for many different uses.
Aerial Drone Video
Aerial drone footage is a great marketing tool to enhance the way you tell a visual story, capturing video that would otherwise be expensive and difficult to film. The ability to capture images from above is of tremendous value to many industries not just real-estate or tourism.
– Construction, building development.
– Company profiles, showcasing facilities or teams at work.
– Enhancing the cinematic look of any video.
– Compelling website background videos that engage the viewer.
– They add a sense of quality and production value.
Brands and agencies rank video as the most effective form of native advertising.
Photography
Photography is one of the most important aspect of your marketing campaign. The right image can be the reason you first attract the viewers’ attention.
A picture is worth a thousand words and no amount of clever copy can equal the emotional impact an image can have.
A great image is the last thing someone remembers from an ad. When planning your marketing campaign you must first understand the customer you are trying to reach, using the right visual language for the appropriate audience. We’ve created several categories, each tailor to the specific needs of an audience.
– Product & Packaging Photography
– Real Estate & Interior Photography
– Clothing & Fashion Photography
– Commercial Photography
Script Development
A video is only as good as the story you are telling.
Creating a coherent narrative that engages the viewer requires an equally coherent, engaging script.
Depending on the type of audience you want to reach and the message you want to convey, we will craft an engaging narrative, which will serve as the script and road map for the video.
Voice Over
A voice over is often the last element added to any video production but it can often be the most critical. The right type of voice can make the difference in a successful production. Often a good voice over goes unnoticed, fitting perfectly with the visuals and emotional tone, while the wrong voice over can stick out like a sore thumb turning a professional video into an amateur one. A good voice over can also make up for a lack of production quality.
Over 180 million Internet users are estimated to watch online video content every month.
Social Media Campaigns
Social media is one of the best ways to quickly increase your brand visibility. It gives your business a direct connection to your customers, making it easier for them to find you.
Better Brand Loyalty
There is a personal connection that can be made in social media, a sense that you are interacting directly with the brand. This personal connection can translate to better brand loyalty as the customer builds a relationship with the brand through posts, videos, testimonials and all the other tools available in the social media space.
Increase Your Conversions
The increase exposure of your brand to potential customers can translate to increase sales.
Decographic will help you tailor the right message to maximize the conversion rates of your social media campaigns.
