When Alcas wanted to enter the U.S. market, the company had no U.S. website. At the time, they had a presence with importers selling to distributors, but they had to pivot to move forward. The gelato market was a saturated market, so Alcas had to change to serve the foodservice industry. That’s where Decographic came in.
Decographic helped Alcas implement an inbound marketing strategy. At the same time, Deco helped build and bolster the online presence for Alcas. The results quickly became evident over the course of three years of Alcas and Deco working together.
Now, Alcas has a sustained online presence. They also have all the marketing material they need to succeed when they attend trade shows.