Social Media & Content Strategy
- Rolled out a structured content calendar and increased posting cadence across LinkedIn and X.
- Created tailored messaging to promote MBO’s strengths in postpress automation, especially for pharmaceutical and roll-fed solutions.
- Shared industry news, product spotlights, and behind-the-scenes company updates to grow engagement.
Video Production & Customer Testimonials
- Produced customer testimonial videos, including full-length and short-form versions, showcasing satisfied clients such as Wallace Graphics.
- Created 360° product demonstration videos to show MBO equipment in action—offering viewers a dynamic look at speed, accuracy, and functionality.
- Developed joint videos with industry partners (e.g., HP) to emphasize collaboration and workflow integration.
Strategic Brand Positioning
- Helped position MBO as a modern, innovative leader by showing how its equipment addresses key industry challenges like makeready time, automation, and production throughput.
- Created content around tradeshows, demos, and events to increase reach and visibility.
Event & Campaign Support
- Supported MBO America’s participation at drupa 2024 and other events with live coverage, recap posts, and visual content.
- Promoted MBO’s Pharma Open House and industry-specific innovations with targeted social content and event invitations.
Video Reach & Engagement
High engagement on testimonial and 360° equipment videos, with increased traffic to YouTube and website landing pages.
Increased Social Media Presence
Dramatic rise in impressions, post interactions, and follower growth on LinkedIn.
Improved Customer Perception
Client testimonials positioned MBO as a trusted and cutting-edge solutions provider.
Campaign Success
Greater engagement during events like drupa and Open House showcases, improving awareness and lead quality.
"The videos helped tell our story in a way that static content couldn’t. It gave our prospects a real sense of what working with MBO is like and how advanced our systems are."
MBO America
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